To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Other technologies and applied sciences.Environmental science, engineering and technology Kotler-Principles of Marketing, Global Edition, 18/E MyLab with eText quantity Add to cart Add to wishlist Compare Size Guide SKU: 9781292365619 Category: Principles of Marketing Description Additional information Reviews (0) Description This title is a The.Electronics and communications engineering.Civil engineering, surveying and building.Technology, engineering and agriculture.Social services, welfare and criminology.Reference, information and interdisciplinary subjects.Economics, finance, business and management.Earth sciences, geography, environment and planning 9781292341132Philip T Kotler / Gary Armstrong For principles of marketing courses that require a comprehensive text.Entrepreneurship and Business Management.Selangor Principles of Direct and Database Marketing 3rd. Criminal Justice Structures and Mandates Principles of Marketing, 18th edition by Kotler - ISBN 9781292341132 / 1292341130.Information Technology and Computer Science.Electronic Control and Digital Electronics.
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